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Webinar: Avoid Virtual Event Disasters | Increasing Customer Engagement at your Virtual Events
There is no easy fix, no magic bullet, to revitalize a boring virtual event. Just focusing on the mechanics of running it, without considering the desired customer experience and outcome, has proven ineffective and even detrimental in some cases.

While virtual event registration and attendance numbers are up, virtual trade show attendees are only paying attention about 23% of the time and leaving early because they’re NOT engaged.

In this webinar, you’ll learn how to:

* Increase engagement by putting customers in the driver’s seat to help them learn and retain more about your instruments and solutions
* Use interactivity to articulate complex value that goes beyond the product
* Effectively navigate interactive persona- and vertical-driven storytelling experiences
* Compete in gamification against other virtual event attendees
* Spontaneously discuss attendee business challenges with real-people, in real-time

Claudine Goldsmith, Director of Experiential Marketing at Aruba, an HPE company will reveal how they achieved incredible event KPIs such as a 1852% increase in engagement hours by effectively elevating customer interactivity, transferring enthusiasm, boosting knowledge retention, and crisply communicating their complex value stories.

Oct 14, 2020 02:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Dana Drissel.